About Queen Collective SA
Queen Collective SA is a values-led ecosystem designed to help South African women learn, sell, create, connect and grow.
What began with Thrift Queen SA has evolved into a broader vision that combines ethical resale, education, community, publishing and opportunity into one trusted national platform.
Our Story
Queen Collective SA was created to build more than a marketplace.
We are creating a trusted ecosystem where women can learn, sell, create, connect and grow through ethical opportunities and meaningful community.
Through Thrift Queen SA, Queen Academy, Queen Magazine and future specialised Queen communities, we are building pathways that support financial independence, personal development and long-term impact.
Every initiative within Queen Collective SA is guided by integrity, collaboration, education and purpose.
Our Platforms
Queen Collective SA brings together a growing family of platforms designed to support women through commerce, education, community and creativity.
Thrift Queen SA
Our flagship marketplace where women buy, sell, connect and build sustainable opportunities through ethical resale.
Queen Academy
Practical education helping women build confidence, life skills, business capability and financial independence.
Queen Magazine
Stories, inspiration, expert insights and community voices celebrating women, creativity and purposeful living.
Future Queen Communities
Future communities built around shared interests, learning, entrepreneurship and meaningful connection.
Our Values
Everything we do is guided by four core principles that shape our community, education, partnerships and opportunities.
Integrity
We act with honesty, transparency and accountability.
Community
We believe women thrive when they learn, support and grow together.
Education
Knowledge creates opportunity, confidence and independence.
Purpose
Every initiative is designed to create meaningful impact.
Meet the Founder
Zelna Oberholster is the founder of Queen Collective SA, a values-led ecosystem created to help South African women learn, earn, grow and thrive.
With a career spanning communications, media, education, coaching and entrepreneurship, Zelna recognised that women often need more than a marketplace—they need community, knowledge, confidence and opportunity.
What began with the acquisition and transformation of Thrift Queen SA has evolved into a broader vision that brings together ethical commerce, education, publishing and specialised communities under one trusted umbrella. Through Queen Collective SA, Zelna is building pathways that support financial independence, lifelong learning, meaningful connection and purposeful growth for women across South Africa.
“When women are given the right tools, knowledge and community, they don’t just survive—they create meaningful lives, businesses and legacies.”
— Zelna Oberholster
Founder, Queen Collective SA
Join the Collective
Whether you want to sell, learn, partner or grow, Queen Collective SA offers pathways designed to help women build meaningful opportunities through ethical commerce, education and community.
Building a trusted future for South African women.
Queen Collective SA creates ethical opportunities through commerce, education, publishing and community-driven growth.